It seems wherever you find good music, Jack Daniel's is sure to make an appearance. Over the years, this whiskey has even graced the stage with a number of well-known names, and today, it's committed to keeping those stages open. Partnering with leading music industry organisations, including Music Venues Trust, Metropolis Studios and Record Store Day to support the venues, artists, and fans keeping the spirit of live music alive. Their REVIVE LIVE campaign brings unforgettable live performances and exclusive Live to Vinyl sessions with artists including The Snuts, Kokoroko and Nilüfer Yanya. Celebrating the spirit of independence, all REVIVE LIVE shows will be captured to vinyl and released as part of Record Store Day 2026 marking its commitment to physical product and championing local record stores and their communities.

“Music has always been central to Jack Daniel’s. REVIVE LIVE keeps that spirit alive - on stage, in the studio and in record shops. Live music creates unforgettable moments and embodies the independent ethos shared by both the UK music scene and our Tennessee whiskey.”

- Eduardo Toledo, Head of Jack Daniel’s UK

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