JUBEL was the name of a song played at the height of après, the place we discovered the dangerously refreshing beer pêche - a pint of lager with a peach top. People who loved beer loved it, and people who didn’t love beer loved it - an idea was born.

Pints of pêche flowing, sun shining, music pumping, full slopeside send in session. JUBEL means “a feeling of extreme joy” - the idea had a name and we exist to bring this experience to everyone.

“Music has always been at the heart of JUBEL, it's at the core of everything we do as a brand. We’re passionate about supporting the grassroots music community, so we’re buzzing to be a part of Record Store Day and to celebrate the cultural communities record stores create across the country” - Emily Kelly, Field Marketing Manager, Music & Culture at JUBEL