Secretly Group, Ninja Tune & Beggars Group Partner With Music Declares Emergency & The Music Climate Pact For Recycled Vinyl Campaign

Today, the record labels and distribution teams at Secretly Group, Ninja Tune  and  Beggars Group have come together to announce a new partnership with Music Declares Emergency and the Music Climate Pact. Launching in tandem with World Environment Day on June 5, and dedicated to driving awareness around sustainability practices and transparency across both record stores and consumers, the inaugural campaign will feature a series of special edition album releases available at retail in the US, Canada and UK, each pressed on 100% recycled vinyl material.

From Bon Iver to Bonobo and many more, every LP was made with material that has been reclaimed from production and distribution: manufacturing trim, quality rejects and unsold stock, meaning that no new virgin, fossil fuel-delivered plastic was used. Through this process, each individual record looks completely unique, while still sounding as fantastic.

"Manufacturing is typically the highest source of carbon emissions for record labels, and through working closely with our vinyl plants, Secretly Group has cut our manufacturing footprint by 70% against our 2023 baseline. Increasing recycled vinyl production and partaking in a collective effort are the next pieces of the puzzle in making our industry a more sustainable one. We're stoked to be partnering with our peer labels, distributors, record stores, and fans on this campaign," says Ben Swanson, Co-Founder and Chief Operations Officer, Secretly Group.

"As a signatory to the Music Climate Pact, Beggars Group is committed to halving our carbon emissions by 2030. Increasing the amount of recycled and reclaimed material in our records is just one of the steps that we are taking to do this. We are excited to be collaborating across the industry to mark World Environment Day with these releases," says Ian Stanton, Head of Sustainability, Beggars Group.

In an effort to set a new and more sustainable precedent for catalogs to be repressed on reclaimed vinyl rather than the standard black or other colored variants, all records in the recycled vinyl campaign have also been manufactured at pressing plants that have shown commitments to sustainability, by participating in the Music Climate Pact and the Vinyl Alliance Sustainable Supplier Programme (find out more HERE)

See the list of participating vinyl titles for the UK below:

Bon Iver - For Emma, Forever Ago (Jagjaguwar)

Dinosaur Jr. - You’re Living All Over Me (Jagjaguwar)

Black Country, New Road - Forever Howlong (Ninja Tune)

Bonobo - Black Sands (Ninja Tune) 

Tubeway Army - Tubeway Army (Beggars Banquet) 

Check in with your local record shop to find out more.

Learn more about the recycled vinyl campaign HERE, and join the No Music On A Dead Planet Movement HERE